Sales & Distribution

What is SAP Customer Relationship Management (CRM)?

SAP's on-premise CRM suite for marketing, sales, and service, now succeeded by SAP Sales and Service Cloud and S/4HANA Service.

SAP CRM 7.0 runs as a separate system integrated with ERP via middleware. Mainstream maintenance ends in 2027. Customers migrate to SAP CX solutions or S/4HANA Service.

Related terms

SAP Customer Experience
SAP's cloud portfolio for commerce, sales, service, marketing, and customer data.
SAP S/4HANA Service
Service management functions in S/4HANA for service orders, contracts, and in-house repair, replacing CRM Service.

What is SAP Customer Relationship Management (CRM)?

Related terms

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